"By taking ownership over our shopping habits, we can say no to this culture of non-stop newness, the relentless cycle of trends that keeps us buying way more than we really need, the war on our self-esteem that makes us feel like we're never enough — and all the environmental destruction that comes with it."

—The World Is On Fire But We're Still Buying Shoes by Alec Leach​

At Wonderfil, we believe

We must design waste out of the systems we rely on for our basic needs

Healthy, non-toxic, fair-trade, and sustainable goods should be accessible and affordable for everyone

The raw materials, labor, and energy used to produce the things we consume should be reported and optimized for the health of people and ecosystems.